Communications & Advocacy Impact Report
Advancing APCA's mandate of equitable access to palliative care across Africa through strategic communication, evidence-based advocacy, and compelling storytelling that puts patients, families, and communities at the center.
Our Reach & Impact (2024-2025)
Connecting with stakeholders across 47 countries to drive awareness, policy change, and resource mobilization for palliative care in Africa.
Core Communication Products
Our communications ecosystem is designed to educate, influence, humanize palliative care, and mobilize support across Africa through a rights-based Communication for Development (C4D) approach.
A concise digital bulletin highlighting palliative care developments across Africa, including policy updates, research, country-level progress, and funding opportunities.
- 12 issues annually
- Target: Policymakers, MDAs, Partners
- Positions APCA as continental knowledge hub
A curated, visually engaging publication providing deeper insights into APCA's work, featuring advocacy milestones, donor impact stories, and beneficiary voices.
- 4 issues annually
- Demonstrates donor stewardship
- Strategic priorities & future direction
Flagship digital-first publication showcasing in-depth stories on palliative care across Africa, including country case studies and thought leadership.
- Annual/Bi-annual publication
- Permanent, citable reference for advocacy
- Amplifies African voices globally
Long-form written stories and professional short films profiling patients, families, healthcare workers, and national champions to humanize palliative care.
- 12-18 feature stories annually
- 4-6 documentaries per year
- Emotional connection for advocacy
Recent Achievements (2024-2025)
Key milestones from our 20th anniversary year demonstrating growth in digital engagement, research dissemination, and community building.
Digital Footprint
Connecting with audiences across multiple platforms to ensure real-time engagement and amplification of palliative care messaging.
The Need for Palliative Care in Africa
Key Insight: 9.7M adults in Africa need palliative care, yet less than 1% of need is met. Average opioid consumption in Africa is 77 S-DDD compared to 238 global average. Palliative care is well established in only 5 of 54 African countries.
2026 Communications Roadmap
Our one-year structured plan ensures consistent, systematic messaging across Africa, aligned with the 2020-2030 Strategic Plan objectives.
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Access our comprehensive reports, strategic documents, and evidence-based publications supporting palliative care development in Africa.