Wedzerai Chiyoka has more than 20 years working in the development sector and has held various positions in program management, marketing communications & public relations, material development and editing. Prior to joining the NGO sector, she worked in the private sector in customer care and product promotion positions.

She is a solid writer and communicator with previous experience in health education, SRHR, hospice and palliative care, gender mainstreaming and livelihoods programmes.

She has worked in East and Southern Africa for national and international development agencies, as well as local and national government departments in roles that include brand development & marketing, communications strategies to raise organizational profiles, partnership development and stakeholder communications/engagement, online campaigns for specific projects and resource mobilisation, exhibitions, and material development.  She is also competent in program documentation including dissemination to and mobilisation of diverse target groups through various media including electronic newsletters, blogs, and websites. She is well-versed in using social media platforms to segment, target and engage different audiences. She has also led development of new projects & packaging, and has worked with private sector in corporate social investment programmes to optimise company visibility, credibility and market share.

Prior to joining APCA, Wedzerai worked for Hands at Work in Africa (joint USAID/FHI360 programme), Voluntary Service Overseas, Pact Zimbabwe, and as an independent consultant. Her countries of experience include Lesotho, Malawi, Mozambique, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.

She holds a BA in English and Communication Studies and an MSc in Strategic Management.